Go-To-Market Strategy Consulting

Unlock the full potential of your GTM strategy

We assess your current go-to-market strategy across six core principles and equip your team with the strategies and tools needed to fill the gaps and achieve your full growth ambition.

Schedule a call

(204) 914-4128

dale.lacombe@eversix.ca

eversix principles

The Six Core Principles of Go-To-Market Success

Our proven framework assesses your performance across six critical areas to pinpoint opportunities for growth.

Customer Requirements

Understand what your customers truly need to drive meaningful solutions.

Competition

Know your competitive landscape to position your offerings effectively.

Coverage

Optimize your market and account coverage to maximize reach and impact.

Communication

Align messaging internally and externally to drive clarity and action.

Customer Satisfaction

Ensure your customers’ experiences exceed expectations and build loyalty.

Customer Retention

Keep customers engaged and committed to drive sustainable revenue.

Engagement

Transform your Go-To-Market Strategy in just 5 days

Our engagements deliver the strategic clarity and execution quality of a Big 4 consultancy, grounded in decades of hands-on go-to-market leadership.

01 - Assessment

We engage with your key leadership team to assess performance across the Eversix principles, identifying what’s working and what needs attention.

02 - Delivery

You receive a detailed assessment report and a facilitated workshop to align your team and equip them with strategies and tools for immediate impact.

03 - Advisory & Support

Continue the momentum with an optional monthly retainer for advisory support, providing guidance on initiatives and strategic priorities.

Experience

Dale Lacombe

Founder & CEO
ABOUT

Dale has over 35 years of experience leading go-to-market teams across technology, financial services, manufacturing, automotive, and the public sector. A former 5-time VP of Sales and Managing Director at PwC Consulting, he has been successfully running his own practice since 2019.

CAREER HIGHLIGHTS

Sales @ Xerox - 1st $10M contract

Founder @ Base3 - #1 Reseller Globally for PTC

SVP Sales @ EISI - Acquired by Zywave

Managing Director, Consulting @ PwC - Built Public Consulting Practice for Western Canada

EVERSIX ENGAGEMENTS

Standard Manufacturers

Neovation

Knowledge Bureau

20+ Technology startups

TESTIMONIALS

Dale is one of the best Sales leaders I have had the pleasure to work with. Dale is very customer focused, and is very disciplined in following sales methodologies to successful conclusions, and ensuring his team adheres to those disciplines as much as possible. Dale is extremely hard working, and is very adept at building, organizing, and leading teams in direct (Enterprise and SMB) and channel sales. He would be one of the first people I would think of when looking for a sales leader.

Denis Martineau - Ex COO and SVP Sales

Dale is a fantastic leader and coach who truly cares about the success of his clients and reports. A consummate professional, Dale leads by example in everything he does. In the few years I reported to Dale, I witnessed his high standard of excellence first hand. With a wealth of sales, client management and business knowledge, Dale can always be relied on to provide excellent insight, strategy and direction. Dale is highly respected by anyone who has had the privilege of working with him.

Robin Steele - Sales Leader

It was an absolute pleasure working with Dale. He is a true professional who does what he says he’ll do. He treats everyone with respect and always has a very positive attitude. When you speak with Dale, it’s apparent that he is really listening and cares about what you have to say.

Scott G. - Consultant
Get Started

Ready to unlock your Go-To-Market Potential?

Engagements start at $20,000 USD, excluding travel and accommodation. Let’s align your team and drive growth.

Schedule a call

(204) 914-4128

dale.lacombe@eversix.ca